Google AdWords Essential Training with David Booth| 1.06 GB
Duration: 3h 16m | Video: AVC (.mp4) 960x540 15fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Jan 27, 2014 | Level: Beginner | Language: English
Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth explains the PPC landscape and shows how to use AdWords to get more clicks, conversions, and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers lessons on keyword research, bidding strategies, the all-important Quality Score, conversion tracking, and campaign optimization. Plus, learn about remarketing with display ads and video advertising with YouTube.